AGENDA #5b
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TO: |
Roger L. Stancil, Town Manager |
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FROM: |
Catherine Lazorko, Town Information Officer |
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SUBJECT: |
Report on Public Information for Proposed Changes to the Tree Protection Ordinance |
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DATE: |
May 21, 2007 |
The purpose of this memorandum is to report of the activities jointly produced by Town Information, Planning and Public Works (Urban Forester) to inform the public of potential changes to the Tree Protection Ordinance.
The Council requested on February 12, 2007, a public awareness campaign to help ensure that citizens are made aware and have an opportunity to provide feedback and input on proposed changes to the Tree Protection Ordinance. A public hearing was held on May 14, 2007. The following integrated strategies were implemented to communicate this issue:
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PUBLIC INFORMATION PLAN |
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Communication Strategies |
Target Audience |
Timeline |
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Attachment 1: Advertising |
The Chapel Hill News: TOWNweek |
Sundays |
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Attachment 2: |
Media Outlets |
Early May |
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Attachment 3: |
Citizens, Garden Clubs, Solar Groups, Homebuilders, Tree Trimmers, Landscapers Subscribers to |
Late April and Early May |
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Interviews: |
Media Outlets |
May 14 |
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Attachment 4: Web Site |
Web users and visitors to www.townofchapelhill.org |
Mid-April |
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Town Facilities, Nurseries, Gardens, Home Improvement |
April and Early May |
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Attachment 6: |
Time Warner Cable |
Calendar Billboard: |
A public information campaign is considered an important part of the process of seeking community input to revising the Tree Protection Ordinance. The Council values open communication with citizens – discussing plans and proposals, engaging in dialogue and debate, and obtaining feedback. We intend to use similar communication strategies to disseminate information for other issues that require broad-based community discussion.