July 24, 2007

Chapel Hill Wayfinding (a working document)


Definition of Wayfinding

“The Strategies that people use to find their way in familiar or new settings, based on their perceptual and cognitive abilities and habits.”[1]


“Wayfinding encompasses all of the ways in which people orient themselves in physical space and navigate from place to place”[2]


Potential Components of a Wayfinding Plan


Community Benefits to Improved Signs


Economic Benefits to Improved Signs


Role or Purpose of the Wayfinding Task Force

The purpose of the Chapel Hill Downtown Partnership Wayfinding Task Force is to develop a collaborative, comprehensive directional plan that will shepherd visitors to our town and University attractions in an effort to improve the visitor experience.   Highway signage, route markers, gateway identification, parking locators, district kiosks, and attraction identification will all be considered as a part of this plan.


Representatives on the Task Force







Linda Convissor

Director of Local Relations

UNC – Office of University Relations

(919) 962-9245

[email protected]


Rick Steinbacher

Assoc. Athletic Dir. - Marketing & Prom

UNC Athletics

(919) 962-6000

[email protected]


Michael Johnson


UNC Carolina Performing Arts


[email protected]


Jill Coleman

Landscape Architect

UNC facilities Planning

(919) 843-3246

[email protected]

Jeff Hill

Director of Marketing

UNC Morehead Planetarium


[email protected]

Karen Kornegay

PR Manager

UNC Morehead Planetarium

(919) 843-7952

[email protected]


Sandy Roberts

Information & Communication Spec II

UNC Visitors Center

(919) 962-1993

[email protected]


Gary Hampton


UNC Hospitals Plant Engineering

(919) 966-5211

[email protected]


Laurie Paolicelli

Executive Director

Chapel Hill Orange County Visitors Center

(919) 968-2064

[email protected]


Aaron Nelson

President & CEO

Chapel Hill Carrboro Chamber of Commerce

(919) 967-7075 X 23

[email protected]


Kumar Neppalli

Transportation Engineer

Town of Chapel Hill

(919) 969-5093

[email protected]


Catherine Lazorko

Information Officer

Town of Chapel Hill

(919) 969-5055

[email protected]


Mark Aldridge

Orange Count Representative



[email protected]


Liz Parham

Executive Director

Chapel Hill Downtown Partnership

(919) 967-9440

[email protected]





[1] Wayfinding:  People, Signs & Architecture  by Romedi Passini

[2] Wikipedia - Wayfinding