LEGEND: Dashed (-) are recommendations from the Parking Study, Dots are recommendations from the Board of the Partnership and the small squares (•) are from the Public meeting.

COMMENTS from Board Meeting 12/12/08:

-          Make economic development the driver for Parking

-          Stop talking about Parking signage and way finding and do something about it

-          Name Lots (draft a set of names for lots) use street name and side street to help identify location (use CVB, Ackland and others to help implement)

-          Make pricing simply (all parking $__) simplify

-          Recommend advisory board to manage parking

-          Utilize 10-15 minute grace period

-          Offer Courtesy tickets

-          Add private parking to managed parking

-          Add parking for future growth

-          Evaluate Event Pricing

-          Add valet parking to east end

GENERAL:

• Study does not analyze paid versus free parking

• Add Lot 5 replacement into numbers

• Is there economic benefit to free parking?

• Where Employees Park is not the answer to parking

• Numbers do not add up (Offer $.50 per hour parking)

4.2    Parking Management: 

-Two hour parking should be the dominant duration for on-street parking

-Look at utilizing Partnership to manage parking, for economic development purposes.

-The other duration that should be found on-street is fifteen minute or thirty minute parking for use as pick-up and drop off stalls or very short-term parking.

-Add parking in front of University Square (DONE).

• Town should contract out parking (privatize parking)

• Prepare and grow parking so that when downtown “rocks” we are prepared

• Improve lighting for parking

• Extend shuttle service to after hours

• Need new Parking Management

• Town should pursue ideas for working with private parking (air rights and other)

• Parking profits for improving parking? Pricing? For What?

• Parking needs to become an economic development tool

• Add more public parking

• No handicapped parking in 100 block of Franklin

• Help churches and private business see benefit of public parking in private lots

• Churches use public parking to meet their needs, needs to work vice-versus

• Add more parking to increase commercial tax base

• Rethink Parking Management, Centralized management good, Partnership does not have resources for parking management

·         It appears Town treats Parking only as revenue source, not as economic development tool.

·         Holiday Parking (Christmas) is difficult to understand.

·         Less convenient parking should be priced accordingly.

·         Tourist perspective of finding parking, not easy.

·         CHDP should manage parking, especially if it is to be a tool of economic development.

·         Need cultural change in parking.

·         If there is net income for parking it should be spent on Marketing, lighting and way-finding.

·         Lots need easy to remember names, like Rosemary Deck – not Wallace Deck.

·         Can Town ask churches for trade-off with them getting on street parking for free on Sundays’ and we get something in return? Use of lots at night?

·         Management of parking should include management of private lots, for the good of downtown.

·         It is not predatory if signs are posted, “If you Park here tonight, move your car by 6am or you will be towed.”

·         CHDP should lead this process – our purpose is economic development and will need the town to step up and do things like increase security and do the cleaning of the town – what they should already be doing.

·         The valet parking partnership with UNC is very successful – UNC is going along because CHDP is managing it – if they have a problem they know that CHDP will have to deal with it.

4.3    Parking Duration:

• Offer 15 minute parking

• Offer a 10-15 minute grace period

• Offer Courtesy tickets to first-time offenders

• Offer customer appreciation parking

• Give a benefit for free parking (in private parking after 5pm)

• Add 10-15 minute spaces at beginning and end of parking on-street

• Make 1st two hours inexpensive

4.4    Parking Rates:

- The Town should identify all the costs for parking, especially the chargeback to cover administration of the on and off-street parking so that stakeholders understand that the parking rates and fines are justifiable and that there are no questions about the amount of the charges.

- Ultimately, the parking rates need to cover actual expenses including repairs for the parking system and sinking fund deposits.

- We do not recommend adjusting the hourly parking rates on-street or off street except as otherwise noted.

-Parking rate need to cover all expenses including any maintenance associated with parking operation.

-Offer first 15 minutes free at parking meters.

-Look at strategies for shifting parking to under-utilized areas and more as an economic development tool. (i.e. further away, less expensive)

-Evaluate event parking policy and look for ways to make improvements. (Especially for downtown oriented events)

-Drop the peak-hour pricing on parking.

4.5    Valet Parking

-Expand valet parking to east end of downtown.

4.6    Bicycle Parking/Enhancements:

-Look for opportunities for adding bicycle lockers and additional bike parking in downtown.

-Include bike parking in marketing efforts.

• Plan for scooter parking spaces and not on sidewalks
• Blue Urban Bike program

4.7    Pedestrian Activity

-Install Pedestrian Way-finding Kiosks

-Minimize surface lots and large breaks between buildings to promote walking in the downtown.

• Reward Active Living parking (walking to destination)

4.8    Signage

• Parking deck has poor signage

4.9    Marketing 

-Develop a marketing plan for downtown parking. (Web site, signs and other communication)

• Town-led marketing of parking important

• Way-finding and signage important to parking success

• Way-finding is an issue

·         Way-finding is critical to success of parking (important to Town and UNC also).

·         Durham has a great way-finding program, Asheville currently implementing a new way-finding program.

·         Need maps and sign all over downtown. People are willing to walk further is they know where they are going and the distance.

·         Need to do an excellent job of marketing replacement parking and replacement parking signage.

4.10  Enforcement/Personnel:

·       Concerned with aggressive enforcement

4.13  Courtesy Ticket: 

-Consider courtesy tickets for first time offenders; utilize handheld technology to track who is being ticketed.

4.14 Privately Developed Parking:

-Discourage further development of private surface lots in downtown Chapel Hill.

-Consider a payment in-lieu for parking demand on future private buildings.

4.18 Special Event Parking:

·       Reconsider amounts charged for special event parking, especially events hosted by Town/Partnership