ATTACHMENT 3

Town of Chapel Hill – Parking Services Division

The current enforcement practice for $15 violations is that they receive the ticket and they have the option to appeal the ticket.  The amount of first time tickets in the $15 range is an estimate and to include all possible options we calculated the total number of $15 dollar tickets and used 20%-33% first time numbers.  To show the possible effects of increasing the ticket price we included the original and the projected.

Violation amount	$15	Estimated	$25
Total $15 violations for 2008	2504	Projections using 2008 totals	2504
Total revenue of violations	$37,560	Estimated revenue using 2008 numbers	$62,600
20% 1^st time ticket  lost revenue projections	($ 7,512) For total revenue of $30,048	20% 1^st time ticket  lost revenue projections estimated
25% 1^st  time ticket  lost revenue projections	($  9,390) For total revenue of $28,170	25% 1^st  time ticket  lost revenue projections estimated
33% 1^st  time ticket  lost revenue projections	($12,394) For total revenue of $25,166	33% 1^st  time ticket  lost revenue projections estimated

The table clearly shows that if we were to raise ticket amounts to $20 or more, we increase our revenue.  The revenue increase occurs even after the first ticket forgiveness policy.  These numbers are estimates, although the data we have collected tends to support the 20% range.